Tag: marketing

This new way to analyse sign up drop off will boost your conversion

To understand your sign up drop off, we need to first correct a common misconception that surrounds the process. Organisations will try to investigate why many users click through their website’s Call to Action, only to leave the sign-up form uncompleted.

Why most companies measure the wrong KPI for their Lead & Signup Flow

Today, we offer to double down on the set of KPIs used to measure the success of a signup flow, which is a term we use to describe the user experience starting from any Call-To-Action on the landing page to the completion of the actual signup process.

conversion marketing signup flow startups technology upflowy