To understand your sign up drop off, we need to first correct a common misconception that surrounds the process. Organisations will try to investigate why many users click through their website’s Call to Action, only to leave the sign-up form uncompleted.
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We recently hired our first Senior Product Manager to lead Upflowy.com product. It turned out to be a much more complicated process than expected, mainly due to the constellation of skills covered by the title “Product Manager”. Here is how we cracked it.
The outcome is a framework with a kickass pun as a name – A.G.I.L.E. – for which we’ve already received a fair bit of positive feedback. It made all the difference to help us hire the right person for the role, and we hope it will help you do the same!
But let’s explain to you how we got to this framework and how you can use it too!
Today, we offer to double down on the set of KPIs used to measure the success of a signup flow, which is a term we use to describe the user experience starting from any Call-To-Action on the landing page to the completion of the actual signup process.
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The Christmas break was a perfect opportunity to reflect on the tumultuous journey that was 2020. So many drawbacks but even more wins. From spending 2 months at the hospital with my son to his first birthday. From the end of a startup journey to the creation of Upflowy.
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