Sign Up Flow

What is conditional logic?

Stewart Barrett, our Head of Growth walks through conditional logic and it can bolster up your flow to create a frictionless experience for your prospects.

Conditional logic is an automation used in many tools online. From signup forms and flows to email marketing, conditional logic works to gather more information about the users making contact with you and your brand. 

We want to explain to you what conditional logic is, how it can be used, and also how we at  Upflowy use it to make our signup flows more diverse, engaging, and tailored to our customer's needs. 

What is conditional logic? 

Simply put, it allows you to automatically make choices based on an action that has occurred. It not only allows you to learn more about what your audience does and doesn’t like, but it can help them to get what they really need. 

So if they answer a question presented to them in an online form, they are presented with an outcome based on the option they chose. So you will see “if this, then that” happens. Like a map, if you go down this road, you end up here. It’s very reminiscent of the “Choose Your Own Adventure” books, whereby particular decisions will lead to different outcomes. 


As we said, once you know what the answers from your users are, you can give them to their specific needs. 

Here is an example of how conditional logic can work in a signup flow

A user of the Upflowy product is using conditional logic to split whether someone wants to be a potential client vs someone who wants to be informed of the latest business news. 


Then later they segment the applicants using conditional logic depending on total funding and revenue.

Conditional logic can help reduce your abandonment rate, because it makes for a shorter and cleaner experience. People are shown the questions that apply to them! 

This is the type of logic within a signup form (or flow as we prefer), that creates a more user-friendly experience and allows them to complete this process in a fast and efficient way. Also, it makes for a more personalised experience when interacting with your brand. 

The examples of conditional logic

At Upflowy, we help business owners create and execute signup flows into their business structure to capture information about their audience for signup processes, sales lead funnels, customer on-boarding and much more. 

We want to share some examples of how we have seen conditional logic used within our platform: 

  • Survey and feedback 

A good way to collect negative and positive feedback. If there is a negative rating given within the feedback, conditional logic kicks in and pops up a question box asking for more information on a poor rating.

  • Main features within the product 

For product or software-based businesses, conditional logic can help you deliver the right information to the user. If you ask “what are you using this product for” and they select an answer, conditional logic can direct the user to the right part of the product they need to use. One is quickly able to solve the problem the user may have.

  • RSVP Events 

When a flow has conditional logic attached, you can direct them to the right place when RSVP’ing for an event. If they say “yes” they can be directed to the questions relevant to someone attending the event as opposed to someone who said no (we don’t need to know someone’s dietary requirements if they aren’t attending). 

  • Quiz Scores 

Conditional logic can also help when creating quizzes. They can gather direct feedback once they have taken the quiz to know if they answer correctly or “What Friends Character” they might be.

  • Qualify leads for Service Business

Conditional logic can be leveraged for helping businesses better qualify any potential leads in their funnel. For a content agency, for example, they could see if a client is worth working with by pushing them through a flow that asks them questions about their goals, platforms, and price range.

Conditional logic and signup flows 

When adding conditional logic into your signup flow, you need to understand a few things first. To use conditional logic you must have field options. Whether that be a dropdown list, checkbox, button option, or numbers field. This is so the user can interact with the options.  

It is easy to set up conditional logic within your signup flow with Upflowy. All you have to do is: 

  1. Create a Step in Upflowy
  2. When choosing to create the next step, choose “Add Logic Split”
  3. Using the pop-up window you can determine which particular response directs to which split of the flow.
    IF  (X-response)  contains/does not contain
  4. For the other answers, they are taken down the ELSE flow. 

Final thoughts 

As mentioned in a report from Infosys, 59% of customers say that personalization influences their shopping decisions and 74% of customers feel frustrated when website content is not personalized. So guess what? 

Conditional logic is here to help you personalize everything within your signup flow process. Dynamically direct visitors based on their input and collect relevant information when you add this into your signup flow experience. 

Looking to build signup flows to create an incredible user experience? Upflowy is here not only to add conditional logic to any survey, onboarding or lead magnet but we are here to create a whole new experience when it comes to the signup process.

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