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Glossary Series

What is drop off rate?

Upflowy explores what is drop off rate in a glossary series entry, whereby your business can increase conversions by reducing the rate your potential...

Glossary Series

What is confirmation bias?

See how confirmation bias can affect you as a marketer, or in an industry, as we are so easily manipulated by our subconscious.

Glossary Series

What is statistical significance?

Statistical significance is a vital element of digital marketing, better informing experiments and ensuring results are understood, leading to higher...

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