Segment is a customer data platform (CDP) that looks after data governance, data integration, and audience management all in one platform. Yes, I re-read that sentence too. As a complicated product that can solve a lot of problems for many different departments, their complexity is a source of friction for new or potential users. How can they effectively communicate their value quickly to their target audiences?
The Net Positive Blog
Lydia Huang is the Founder of Awaken Career, a career consulting business dedicated to providing personalised job search strategies for marketing job seekers to awaken their power and land their dream jobs. Lydia has some top tier experience in the recruitment industry having worked at Amazon, Redfin, and most recently The Pokémon Company International! Lydia wants to become a thought leader, and use her influence and power to create meaningful change in the community. Taking the leap to start her own business, Lydia is driven to live a life free of regret, and to trust in the power of her own voice.
James Lees is the new Junior Application Specialist here at Upflowy and we're excited to share his growth story. James has been acclimating to the Upflowy product and has developed some top-tier flows. His artistic background and creativity make him a force to be reckoned with during Friday's Happy Hour games. James' passion is exciting to be around, his desire for growth and development make him a real asset at Upflowy.
I recently graduated from a Masters's degree. I hail from Hyderabad, India. I have decent start-up experience with a background in sales and marketing. I am a very cheerful and self-gratified person in my personal life. My goal is to start an agriculture-based technology company back in India. Always open to learning, know more about entrepreneurship, and what it actually takes to run a business.
Wes Bush is the Founder and CEO of Product Led. He’s the author of the bestselling book Product-Led Growth. Wes is a big believer in leading with your product and allowing your audience to judge whether you fulfill the promise that your product offers. Product-Led Growth, to Wes, is making a genuine business strategy from this change of perspective. Wes Bush’s secret to success is to follow your energy, it’ll lead you down your best path.
We can see Canva aim for everything to be “easy” and “basic” for everyone to ‘design, collaborate and share’. But, does their user experience reflect an easy and basic process? This is what we are here to find out with the Flow State Series. A series where our Co-Founder, Guillaume Ang, reviews the signup flow and the signup experiences from the best companies in the market, to learn from them to inspire us in a new way of creating meaningful experiences that engage with new customers.
Optimise your signup flow at no IT cost. Build and AB test your lead and signup flow faster than ever with our no-code engine.